SAR Türkiye

At SAR Türkiye, we believe travel is not just about where you go, but how you are embraced along the way.

Our insider perspective opens doors that others overlook: conversations with local artisans, dinners in hidden courtyards, private encounters with history and tradition. No two travelers are the same, and no two SAR journeys repeat. Each one is a living expression of Türkiye itself: layered, soulful, and unforgettable.

With us, you don’t just see Türkiye. You are embraced by it.

What we do

We design journeys that reflect the country’s richness: its heritage, contradictions, and beauty.

Every itinerary is handcrafted, weaving together signature experiences like a hammam ritual reimagined, a coffee reading that reveals more than fortune, or a sunrise over Kapadokya’s skies.

Travel Advisors

At SAR Türkiye, we thrive on lasting partnerships with passionate travel advisors like you. We work closely with you to ensure every journey is perfectly crafted and executed. With exclusive experiences and local expertise, we help you offer your clients truly personalized trips that stand out. Together, we transform each journey into an unforgettable memory.

What Sets Us Apart
We take pride in offering more than just standard travel services—we strive to elevate your business:

‍Personalized Approach: Each inquiry starts with a call to tailor our proposals.
‍Fast Turnaround: Efficient responses to keep you moving forward.
‍Clear Pricing: All quotes in USD, for ease and transparency.
‍Enhanced Proposals: Visually engaging presentations with a video walkthrough, helping you showcase itineraries effectively.
Commissions: We pay commissions promptly after the completion of your client's trip. That’s a promise.

‍Partner Portal
As a member of our travel advisor hub, you can attend live destination trainings, access dining and travel guides, and learn how to collaborate on crafting personalized itineraries for your clients. This platform equips you with the tools and knowledge to create unforgettable travel experiences.

PARTNER PORTAL

About us

SAR Türkiye was born from a simple idea: travel should embrace you. Rooted in the meaning of “sar” — to embrace — we create journeys that blend authenticity, culture, and comfort in harmony. Our mission is to reveal Türkiye not as a destination to be checked off, but as a living, breathing story to be fully embraced, experienced, and returned to, again and again.

Türkiye is a mosaic of contrasts: East and West, ancient and modern, spiritual and vibrant. At SAR Türkiye, we translate these contrasts into journeys that are authentic, soulful, and timeless. Our local partners — guides, artisans, hoteliers, and storytellers — are given a stage to share their craft with travelers who are curious, respectful, and eager to connect.

SAR Türkiye sits at the intersection where international guests are welcomed not as outsiders, but as part of the story; and where local culture is celebrated, sustained, and elevated.

Get Inspired

Meet the team

Born and raised in Türkiye, Hazan studied Economics and Political Science at Middlebury College and earned her MBA from Harvard Business School.

After building a career in finance and sustainability in London and New York, she returned to her roots with a vision: to reveal Türkiye not as a destination to be checked off, but as a living story to be embraced again and again.

As General Manager of SAR Türkiye, she weaves heritage, culture, and comfort into journeys that welcome travelers not as outsiders, but as part of the story.

Hazan

General Manager

Göktuğ keeps things running smoothly at SAR Türkiye. With a background in operations, procurement, and project coordination across Istanbul and London, he brings structure and precision to the details that make every experience seamless. He holds an MA in Management from the University of Westminster.

Goktug

Operations Associate

From our travellers

We had a fantastic experience with Sar Türkiye. Every detail was well-thought out; the drivers expertly ferried us around Istanbul; and our guide imbued her love for the city with her knowledge and recommendations. I especially appreciated her pacing, allowing me the time to write short notes in my phone’s camera app. We give Sar Türkiye our highest compliments and enthusiastic recommendation. Thank you for a great time!

Deborah S

I highly recommend Sar Turkiye. Hazan created a wonderful experience for us, with excellent hotels, reliable transportation and especially, remarkable guides in Cappadocia and Istanbul... Our trip to Turkey was expertly and thoughtfully planned and arranged, with specific attention paid to our travel preferences. Our guides were incredibly knowledgeable, kind and very fun to be with for several days. We highly recommend Sar Turkiye and hope to use them again in the future.

Mardi B