Türkiye. Embrace the Extraordinary.

Where continents meet and contrasts converge, Türkiye opens its arms to you.

Get Inspired

At SAR Türkiye, we believe travel is not just about where you go, but how you are embraced along the way.

Our insider perspective opens doors that others overlook: conversations with local artisans, dinners in hidden courtyards, private encounters with history and tradition. No two travelers are the same, and no two SAR journeys repeat. Each one is a living expression of Türkiye itself: layered, soulful, and unforgettable.

With us, you don’t just see Türkiye. You are embraced by it.

What we do

We design journeys that reflect the country’s richness: its heritage, contradictions, and beauty.

Every itinerary is handcrafted, weaving together signature experiences like a hammam ritual reimagined, a coffee reading that reveals more than fortune, or a sunrise over Kapadokya’s skies.

Travel Advisors

At SAR Türkiye, we thrive on lasting partnerships with passionate travel advisors like you. We work closely with you to ensure every journey is perfectly crafted and executed. With exclusive experiences and local expertise, we help you offer your clients truly personalized trips that stand out. Together, we transform each journey into an unforgettable memory.

What Sets Us Apart
We take pride in offering more than just standard travel services—we strive to elevate your business:

  • ‍Personalized Approach: Each inquiry starts with a call to tailor our proposals.
  • ‍Fast Turnaround: Efficient responses to keep you moving forward.
  • ‍Clear Pricing: All quotes in USD, for ease and transparency.
  • ‍Enhanced Proposals: Visually engaging presentations with a video walkthrough, helping you showcase itineraries effectively.
  • Commissions: We pay commissions promptly after the completion of your client's trip. That’s a promise.

‍New Inquiry
We'd love to help you create the perfect proposal for your client. To start on a new inquiry, please click the button below to start an email conversation.

PARTNER INQUIRY

About us

SAR Türkiye was born from a simple idea: travel should embrace you. Rooted in the meaning of “sar” — to embrace — we create journeys that blend authenticity, culture, and comfort in harmony. Our mission is to reveal Türkiye not as a destination to be checked off, but as a living, breathing story to be fully embraced, experienced, and returned to, again and again.

Türkiye is a mosaic of contrasts: East and West, ancient and modern, spiritual and vibrant. At SAR Türkiye, we translate these contrasts into journeys that are authentic, soulful, and timeless. Our local partners — guides, artisans, hoteliers, and storytellers — are given a stage to share their craft with travelers who are curious, respectful, and eager to connect.

SAR Türkiye sits at the intersection where international guests are welcomed not as outsiders, but as part of the story; and where local culture is celebrated, sustained, and elevated.

Get Inspired

Meet the team

Born and raised in Türkiye, Hazan studied Economics and Political Science at Middlebury College and earned her MBA from Harvard Business School. 

After building a career in finance and sustainability in London and New York, she returned to her roots with a vision: to reveal Türkiye not as a destination to be checked off, but as a living story to be embraced again and again.      

As General Manager of SAR Türkiye, she weaves heritage, culture, and comfort into journeys that welcome travelers not as outsiders, but as part of the story.

Hazan
General Manager

From our travellers

No items found.

Enquire

First Name
LAST NAME
EMAIL ADDRESS
TELEPHONE
How did you hear about us?
Your message
Thank You!
Your submission has been received!
Oops! Something went wrong while submitting the form.